Brochure photography requires knowledge of the product that one is advertising. For the marketing, give full justice to the details of the product being exhibited.
Nov 22, 2018
Brochure photography is quite different from the other forms of photography. Pictures clicked for brochures need to be appealing and give the audience (prospective customers) a feel of the product or service just by looking at it. Also known as corporate photography, this technique helps in effective marketing of the product.
These are professional photographers who capture images related to a particular product or service, in order to present them before prospective buyers. They try to present images in a way such that it increases the chances of sale.
Hotels, industries, events, locations, and many such niches are covered by these professionals. It is necessary to capture the details and freeze them in photographs to market a product or service by means of brochures.
A lot of importance is given to detailing in this type of photography. If the important features of a product are not presented properly, the consumer might not get a clear idea of it, which might result in a drop in sales.
The photographers are expected to update themselves with the evolving technology. They should have a thorough knowledge of handling digital cameras and other equipment. Photographers sometimes make brochures that present pictorial information about the photographer himself through images of his equipment, studio, and other services that he offers.
Wedding brochures try to lay out different pictures clicked on the wedding day, in a story-like format.
The different ceremonies of the wedding, for example, the engagement party, the bridal shower, or the bachelor/bachelorette party, are also presented in the brochures.
The opportunity to capture various moods and expressions during a wedding, makes it an interesting field for brochure photographers.
Pictures are the heart of any travel brochure. Without them, a travel brochure would hold very less significance in attracting prospective tourists to a travel agency, or a service provider.
It makes a great profession for those photographers, who love to travel and explore new places.
Brochure Photography Designs
The design of the brochure needs to be such that it compels the reader to take a look at it. High-resolution cameras are used for this type of photography. Crisp and attractive arrangement of the pictures is also very important.
For example, if one is designing a hotel brochure, images play an important role in displaying the amenities, and services that are being offered. Choosing the right color scheme in the process of designing is also important. One should choose colors that are bright and clear.
For a welcoming and calming effect, one should try using green, blue, and orange colors. Adding captions for the images is another important task. Catchy and appealing captions make the images look more relevant and meaningful. The layout is just as important as the photographs.
A slanting pattern is usually used for placing the images. Not more than three images are placed on one page. First image at the top left corner, second in the center, and the last one at the bottom right corner is the standard format.
For this type of photography, the photographer needs to have good skills, as well as thorough knowledge of the product. Generic images do not serve the purpose of making the brochures attractive. One has to be very particular in his approach towards this form of photography.
Many businessmen overlook the importance of the photographs being used. However, it is important to understand that merely stuffing the brochures with random images would be of no help. An artistic display of images definitely helps to draw some eyeballs and helps in the promotion of the product.