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How to Be a Good Commercial Photographer

Rahul Thadani Jan 1, 2019
A good photographer needs to have a sense of aesthetics, a sense of colors, light, shades, thoughts, emotions, the seen and the unseen, the accuracy, precision, and presentation. Its so true that not every photographer is a good photographer.
Photography, as we all know, is the art of capturing still or moving pictures using a camera. There are many purposes of photography in the world today, and there are plenty of photographers who make a living out of this talent.
The uses that photography is put to are varied, and fulfill many differing purposes. These photographs are then used for educational, scientific, recreational, medical, or professional purposes.
Photography can be divided into many categories and genres. Depending on the use for which the photographs are actually intended, the style of photography can be altered and modified. The kind of camera that is used will also be decided by considering the real purpose of the photographs.
Some photographs will focus on people's faces, some on landscapes, some would capture fine details of living organisms, and some could be random shots and captures.

Product Photography

Marine Photography

Commercial Photography

Broadly speaking, any photograph that a photographer sells to in exchange for money falls under the category of commercial photography. The person paying the photographer is doing so either for the aesthetic beauty of the photograph or for the subject of the photograph. Any professional, retail, or wholesale use of photography falls under this category.
Work is carried out through various mediums like the Internet, magazines, brochures, promotional campaigns, business publications, etc. The main elements involved are the photographer and the client. Either the photographer meets the predesignated demands of the client or the client chooses which photograph he would like to purchase from the photographer.

Tricks Implemented in Commercial Photography

With the features that are available in cameras in the market today, it is possible for almost anybody with a sharp eye to click great photographs. Many finer details of photography which were originally known only by expert photographers have become common knowledge today, and it is not very difficult to achieve the same results and learn how to do it.

Pick a Field of Expertise

Click photographs relevant to something that you like. Simply clicking away randomly will be no good.

Build an Archive

It is best to approach potential clients only after you have built a strong portfolio and have a large collection of photographs in your archive.

Use Quality Equipment

If you wish to sell your photographs at a good price, you have to use the right equipment that can give you the best possible results.
They may cost you more money, but ultimately, expensive cameras and equipment will be a valuable investment. Pay attention to room lighting as well, as its value tends to get overlooked quite often.

Start Getting Noticed

Instead of approaching potential clients yourself, make them approach you by getting yourself noticed. There are many public domains which will allow you to display your work, and if you are good enough, you will get noticed sooner or later.

Learn to Compromise

Many clients will give you a very short notice about a forthcoming project or submission. In such cases it is advisable to sacrifice a little bit of artistic expression and be a little pragmatic. This is one of the best tips that you can receive, as it is not possible to reach creative excellence with every single piece of work.

Express Yourself

The key is to create a niche for yourself and provide an identity to your work. Express yourself in visual terms, and if that is not possible, use written means as well.

Anticipate the Editor's Needs

Every publication will have its own personal needs. So, if you can anticipate what the editor will demand from you, then it will serve you well.

Be Punctual

If you do not meet the deadlines set by the magazine, then you will miss out on the opportunity to have your work accepted. Meeting deadlines shows professionalism and efficiency.
Digital photography has many cultural and social implications to it. Most individuals simply view photography as a means of storing memories. The true scope of photography is far wider than that, and only a person who can recognize the aesthetic beauties of still life can appreciate the brilliance of photography in its purest form.