"There is a creative fraction of a second when you are taking a picture. Your eye must see a composition or an expression that life itself offers you, and you must know with intuition when to click the camera. That is the moment the photographer is creative. Oop! The Moment! Once you miss it, it is gone forever."
― Henri Cartier-Bresson
There are many aspects of photography, such as portrait photography, aerial photography, wedding photography, and some other types. However, the most sought-after area in the photography field is in the fashion world. To get into the fashion industry as a photographer, you compulsorily need to consider some fundamental fashion photography tips.
In our daily lives, we read newspapers and go through many magazines, which have models flaunting their products. But have you ever thought what makes the photos so vibrant and attractive to look at? It is the contribution of fashion photographers who capture the pictures. These photographers are professionals in their field, and have a good knowledge of photography along with a sense of the color, style, lighting, etc. They use all their expertise to come up with such great and adorable pictures of the advertising models.
Becoming a Fashion Photographer
If you want to enter into the fashion world as a photographer, you most importantly need to have the right equipment and have to self-practice a lot to get the basics right. The first step is to invest in a good piece of digital SLR, which is known for capturing and producing quality photos. You also need to understand every bit of the functions and features of your photography tool by referring to the user manual. Learn and understand the fundamentals of fashion photography by looking at the pictures in fashion magazines and tabloids. Get to know various poses, color suitability and lighting conditions. Read different books and guides which have useful fashion photography tips from famous photographers. Ask your friends, brothers, or sisters to pose and click their photos. Practice as much as possible, and prepare your portfolio, which is very important for getting into this industry. The portfolio should at least consist of 20 quality photos.
• While working with models from the industry, you need to keep three things in mind, which are precision, color effect, and lighting conditions. Fashion photography is kind of similar to portrait photography. The only difference is that you have to focus and capture the complete model, instead of only the face, as in case of portrait photography. You also need to know how to make adjustments to your camera settings to produce the optimum results in the available conditions.
• One of the most important outdoor fashion photography tips is that you should use natural light at its best to come up with bright, colorful, and clear photos. The best time for outdoor photo-shooting is the afternoon, when the sun in right over the head, so you can make optimum use of its light. The best direction for a model to stand in while photo-shooting is when the light falls on the face from the side.
• While photo-shooting with models, you necessarily need to know how to position them. You should make sure that they are comfortable in wearing fashion clothing. Do not put much pressure on the models regarding the poses, as it will only make them feel nervous, which may have an adverse effect on the end result. Try to take photographs in many different angles, and then determine which one is best to be selected.
• One best tip any fashion photographer in the world would give you is to never stop shooting. Most often, the beautiful images you see are not a result of a planned or intended idea but are spontaneous and impromptu. There will be times when your model just won't get the expression or a pose right, but that doesn't mean you stop clicking as it is often during the 'in-between' shots, where the model is practicing to get it right or switching from one pose/expression to another that you get a natural picture, which totally transcends your expectation and leaves you astounded.